Corporations large and small pride themselves on creating an image bigger than life. Along the way, we've lost touch with not only ourselves but also the people we communicate with. If companies don't move toward authenticity, personal voice, passion, freer speech, truth, and reality, they'll continue to loose touch with customers.
Kathleen Goodwin, writing in support of corporate weblogs, "in the wake of ClickZ's first Weblog Business Strategies Conference."
Posted by Justene Adamec at June 25, 2003 09:09 AM | TrackBack