January 13, 2003

Settlement Trumps Trial

From SoCal Tech News:

Westlake Village-based ValueClick (www.valueclick.com) and 24/7 Real Media
announced that the two companies have settled a suit brought against
ValueClick and Mediaplex by 24/7. 24/7 will license its patents to
ValueClick in exchange for a payment. 24/7 Real Media had sued Valueclick
and Mediaplex for infringing upon its online ad delivery patents.

Any judgment received in trial, no matter in whose favor, would not have awarded a mutually beneficial business relationship.

Posted by Justene Adamec at January 13, 2003 11:56 AM
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